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Qualitative Marketing Research

Look to Strategic Marketing Resources, Inc. for comprehensive qualitative research services that will provide the answers you need to your business and marketing questions.

For more than 10 years, we've been providing qualitative research services that give clients like you the kind of information you need. Our qualitative expertise covers areas such as:

  • New products concept assessment
  • New services concept assessment
  • Preliminary prototype evaluation
  • Voice of the customer/QFD
  • Conjoint/trade-off analysis
  • Name and brand assessment
  • Positioning/re-positioning
  • Copy evaluation
  • Packaging design
  • Internet focus groups