What's in a name?
Plenty.
In today's competitive environment, name are marketing weapons. And at Strategic Marketing Resources, Inc., we help you realize their full potential.
We have no black box, nor do we use any magic formula to generate meaningful names: Instead, we rely on a team of talented marketing strategists, creative thinkers, researchers, writers and linguistic experts to develop:
- Comprehensive strategy for and definition of the naming assignment
- Competitive analysis and market scan
- Generation of names based on solid linguistic morphemes, the roots of words, that identify the product's key user benefits and description. To accomplish this, we use creative naming tactics that include abbreviations, acronyms, clippings, blends, adaptations, generification, category change and metaphorical extension.
- Trademark checks that are lightening fast
- Qualitative and quantitative testing and feedback
We've created names for clients in a broad cross-section of industries:
- American Express
- Canon
- Martha Townsend
- Golden Crust
- FBI
- Jet Puff
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